Business
Your ideal B2B customers are inundated with marketing material. You’re tired of wasting resources on spray-and-pray marketing. How do you cut through the clutter and get in front of the right people at the right time with the right message? Miguel Adao joins us on this episode to explain how you can revamp your marketing to better connect with your ideal customers. The Senior Vice President of Marketing at KloudGin is on a mission to bring the emotional power of B2C marketing into the B2B sphere. Our conversation with Miguel goes in depth on a number of actionable steps you can take right now to improve your marketing ROI, including: Messaging efficiently with cluster marketing Leveraging success with lookalike customers Elevating the ecosystem to amplify your message for you And much more Listen now and change your marketing strategy from a volume game into a value game.