Business
In this episode of E-Coffee with Experts, our host Austin chats with Michal Burger, CEO at eM Client, reveals how eM Client became one of the world’s most adopted email solutions, and why millions of users are actively moving away from Microsoft Outlook.
Michal breaks down the early days of building a reliable, stable alternative to Outlook, how they scaled from a three-person team to serving enterprise clients with 100,000+ seats, and why data ownership, privacy, and the “new Outlook disaster” have triggered a massive global migration.
We also explore eM Client’s SEO-first growth engine, how AI search and comparison pages drive conversions, and what founders can learn from their affiliate and in-country partner strategy.
If you're a founder, marketer, or tech leader looking to understand product-led growth, SEO acquisition, email productivity, or the shift toward non-US software alternatives, this episode delivers deep insights you won't find anywhere else.
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In this episode, we discuss:
00:00 - 00:22: Introduction
00:22 - 01:00: Living in Prague & Guest Background
01:00 - 02:20: What eM Client Is & Why It Was Created
02:20 - 03:40: Competing With Microsoft Outlook
03:40 - 04:20: Why eM Client Works for Big Companies
04:20 - 05:10: Clean Design & Easy User Experience
05:10 - 06:30: Moving From Outlook or Webmail
06:30 - 08:00: Issues With the New Outlook
08:00 - 09:20: Privacy, Security & Data Ownership
09:20 - 10:45: Global Demand for Non-US Tech Tools
10:45 - 12:00: Why Enterprises Are Leaving Outlook
12:00 - 13:10: How Users Find eM Client Through SEO
13:10 - 14:00: Power of Reviews & Comparison Pages
14:00 - 15:10: AI Search & Organic Growth
15:10 - 16:40: Affiliate Partners & Local Market Strategy
16:40 - 17:20: Why Local Partners Build Trust
17:20 - 18:20: Content, Thought Leadership & Social Channels
18:20 - 19:00: Where to Find eM Client Online
19:00 - 20:57: Final Thoughts
Connect with Michal Burger
https://www.linkedin.com/in/michalburger/
http://emclient.com/
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Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./