Business
In this episode of e-Coffee with Experts, Ranmay chats with Michael Krieger, President at Prime Marketing Experts.
Michael shares how he went from running a nonprofit to building a digital marketing agency that’s still going strong after 7 years. He opens up about what it really took to grow, including the hard lesson of learning to trust his team and why relationship-driven marketing actually works.
They also get into Google’s new AI Overviews and how that’s shaking up the SEO world. Michael explains why just pumping out AI content doesn’t cut it anymore, and what agencies should be doing instead.
On top of that, he talks about how his hobbies like soccer and boxing keep him sharp as a leader. If you’re in marketing or running an agency, this one’s full of real talk and useful takeaways you can use right now.
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In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 01:20: How Michael got started in digital marketing
01:20 - 02:13: From nonprofit work to building an agency
02:13 - 03:12: Biggest lesson learned: trust your team
03:12 - 04:11: What relationship-driven marketing looks like
04:11 - 05:20: How AI is changing SEO strategies
05:20 - 07:28: Why passions outside work help leadership
07:28 - 08:16: How they’re adapting SEO for the future
08:16 - 08:54: How to contact Michael and final thoughts
Connect with Michael Krieger
https://www.linkedin.com/in/mikrieger/
https://www.primemarketingexperts.com/
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