Business
My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures. Here she speaks to Eileen Jones from Cumbria PR, who has just published a wonderful paperback called ‘How parkrun changed our lives’ about: What inspired Eileen to write a book about parkrun How she organised a book launch which, despite COVID-19, saw 104 relay runners carry a book via a parkrun all the way from the Lake District to London, where the book was handed to the original founder of parkrun in Bushy Park Why parkrun resonates so much with people What makes an impactful marketing event with the means to grow About Ambleside and Cumbria where Eileen lives and more. If you’d like to pick up a copy of ‘How parkrun changed our lives’ by Eileen Jones, you can get that here. You can also keep up to date with the story and Eileen’s news on Twitter via @CumbriaPR. If you or anyone you know might make an interesting guest, please do drop me a line at Sarah@Astute.Work.