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This episode we chat about Community Building and LinkedIn with Sam Shrager from BCB Group - plus news and insight from the only marketing podcast on the internet.The News 2:37 - How lockdown is accelerating the at-home adoption of Spotify 15:24 - Don’t expect a slogan to make your brand famous Deep-Dive on Community Building and LinkedIn 24:58 - Sam’s history with community building 30:10 - How do you sell community-building internally when it can be a long process before seeing rewards? 32:26 - Where has been your most successful use of community Building as a channel 34:14 - Where do marketing teams start? 37:50 - What are some pitfalls to avoid? 39:46 - Are there any techniques you’ve seen than can fast-track a group of followers or brand champions? 42:11 - Actionable steps marketers could take today to improve their community building. 44:39 - When you joined BCB Group, or any of your current organisations, where did you start? What were the first few marketing strategies you tackled? 46:01 - What is a fool-proof strategy that has worked for you in a number of different organisations? 46:29 - You have a huge amount of experience - how has Marketing changed over the years since the start of your career? 48:10 - What’s the next big trend in B2B or Tech marketing in your opinion?Listener Question51:47 - When it comes to content production, is it better to churn out content or be more considered with a strategy?Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.