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This episode we chat about Marketing to the Open Banking Industry with Sam Oakley from BUD - plus news and insight from the only marketing podcast on the internet.The News 1:51 - Barclaycard to host a virtual festival 10:27 - How B2B Marketing and Sales Teams Can Adapt to a New Normal 18:42 - Don't make ads, make TikToksDeep-Dive on Marketing for Open Banking 25:50 - What is Bud’s Mission? 28:42 - Issues of trust with Open Banking 31:45 - Does Marketing have a role in making Open Banking more beneficial to customers 34:11 - Why banks need to drive users to their apps 38:25 - In-App Marketing 40:48 - Highlights from Sam’s years at Wolfstar 47:53 - Bringing the market to the product, and no above-the-line marketing 49:57 - How did Bud reach 9,124 followers on Linkedin 53:07 - Founding StashMetricsPlease send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.