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This episode we chat about SEO with Matt Pyke from Fly High Media - plus news and insight from the only marketing podcast on the internet.The News3:44 - HBOMax is a branding disaster9:98 - Nivea create their own Marketing Agency to drive personalisation16:59 - Why using the wrong kind of personalisation is costing B2B brands salesDeep-Dive on SEO22:18 - The Business Case for SEO30:58 - Running an SEO Audit36:17 - Optimising Conversion Rate 40:18 - Tools and 5 Actionable Steps44:40 - Listener QuestionsPlease send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet The Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.