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Measured Thoughts - Steve Fuller, CMO of L.L.Bean

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On this edition of "Measured Thoughts," I sat down with Steve Fuller, CMO of L.L. Bean, to discuss company history and what "attribution" means in today's marketing environment.

Measured Thoughts with Professor Reibstein

March 13, 2015

Business

On this edition of "Measured Thoughts," I sat down with Steve Fuller, CMO of L.L. Bean, to discuss company history and what "attribution" means in today's marketing environment.