About

Here’s a summary of what was discussed in this episode: ✅ Legacy, what is it ➡️ Branding: What is it? A Brand is: more than a logo. It is the gut feeling that people get when they see your product, service or organization. a promise that you are making in every transaction that you do. a collection of attributes. It is a definition of discipline. ➡️ Some strategies for brand marketing: Take your draft product to a designer to have them provide a good artistic illustration of what that product does Put together videos to show the behind the scenes process Bring in professionals and get testimonials ➡️ How does a person who is just getting started to develop a brand strategy? Do your research before you spend a dime Look for your potential competitors Get a business plan (Google Business plan template). Use it as a guide Get your proof of concept (make sure you can make money with your business idea). Make proof of concept a higher priority than any of the other requirements needed for your online business. Pursue brand marketing ➡️ How do you help people get past the mindset that holds them back. Prepare yourself for the business you are pursuing Commit yourself to the process; the long haul Have a strong "why", which will keep you going during a challenging time ➡️ Pros & Cons doing business from home Pros: your office is 5 to 10 feet away from your bedroom you are with your family be available to pick up your kids after school Cons: your office if 5 - 10 feet from your bedroom so you work a lot of hours especially at first interruptions can be regular unless you’ve trained your family well ➡️ How to market your business: social media referrals networking events Link: www.startabusinessonlinefromhome.com/050