Business
Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 2. Tyler Jewell, Managing Director at Dell Technologies Capital Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc. Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft Emilio Salvador, PM, Cloud Developer Advocacy at Google Host: Andreas Constantinou, CEO & Founder at SlashData Some of the topics discussed are: What are the new audiences and how are they different? GenZ developers, creators, citizen developers Developers vs creators What "developer-led" means Low-code platforms How are organisations adapting to new audiences How are we moving from apps to platform and from consumers to developer audience And more! Listen to this episode to see what "developer-led" businesses prioritise in their strategies.