In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them: Middling Content: “Good enough is not good enough.” Serious practitioners don’t have time for social. “Not true,” says Marshall. Perception that the best Influencer Marketing is pay for play. “Such a disservice.”  All links in the podcast can be found at maureenblandford.com/marshallkirkpatrick

B2B Continuum Gaps podcast

Marshall Kirkpatrick: Earn Your Way

Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them. While the B2B space has suffered over time from way too many bright shiny objects, I stand with those who are concerned that we are suffering from the deluge of content and the void of a meaningful understanding of what’s working and what’s not - which is also absolutely tied in to the challenges we have with the data. If you have any feedback, questions or topics you want me to cover I’m MaureenB2B on twitter and MaureenB2B@gmail.com

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B2B Continuum Gaps podcast