Society & Culture
In this episode of Law Firm Accelerator, we talk with Jennifer Riley, a family law attorney from outside Philadelphia, Pennsylvania. She talks about her approach to "marketing from the heart" and why understanding who your ideal client is can make all the difference.
Jennifer offers practical insights on what marketing methods have worked for her, including community involvement and word-of-mouth referrals. She also opens up about the mistakes she made, like trying too many tactics at once, and stresses the importance of focus and consistency in marketing. Jennifer explains how she hires new attorneys based on personal qualities like kindness and empathy, not just resumes, and shares her cautious approach to using AI for streamlining administrative tasks. This episode is packed with useful advice for family law attorneys looking to grow their practice while staying true to their values.
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