This session looks at business planning and market intelligence, understanding your market size and your competitors, and determining your USP.

Building a Business: Moving Your Product to the Market

Marketing and Business Planning

This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market. These free events, with their emphasis on practically useful advice from industry experts and world-renowned Oxford University academics, are highly regarded.

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Building a Business: Moving Your Product to the Market