Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

Higher Ed Marketing Lab

Marketing Analytics: How to Build Your Team's Credibility and Data Savvy

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

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Higher Ed Marketing Lab