Our research identifies marketers and technology being responsible for the failure of businesses (B2B).

B2B Marketing Talk for CEOs

Is Marketing Technology the Kiss of Death for Business - White Paper

Running a business is difficult enough as it is, let alone expecting the CEO to know and do everyone's job too. No one expects a CEO to do the accountants job, carry out the HR role or to drive every aspect of technical or support services. Agreed, the CEO must have an overall understanding and be able to drive the business, but leading the marketing is not an expectation and nor should it be. We employ staff to do that, don't we? Listen in to the salesXchange podcast - B2B Marketing Talk for CEOs. www.salesxchange.co.uk

About

B2B Marketing Talk for CEOs