Business
If producing this podcast has shown us anything, it’s that the best influencer marketing professionals come from all different backgrounds. For Maria Rendina, influencer marketing coordinator at SheFit, that background was broadcast journalism. But through a connection at SheFit, she found herself launched into the influencer marketing world.The team at SheFit was facing a unique challenge as a startup in the niche sports apparel industry: they didn’t have a wide range of diverse products — they started with a single product built specifically for women. The solution? Influencer marketing. But they didn’t work with just any influencers — they focused their energies on influencers who aligned with SheFit’s mission and already had a passion for the product.Throw on your SheFit apparel, head to the gym and put on your headphones to learn how Maria Rendina helped SheFit go from a startup to a brand with a passionate cult following.