Business
In this episode of E-coffee with Experts, our host Austin Willman talks with Maria Harrison, President at Bullseye Strategy, about what truly keeps clients on retainer, and why technology and ROAS are just table stakes.
Maria explains how her agency built a retention-first playbook: rigorous onboarding, expectation-setting from day one, hiring for extreme passion, and operationalizing human moments that create raving fans.
She walks through how Bullseye balances technical SEO, content authority, and evolving AI/LLM visibility strategies while preserving a people-first approach. Learn practical tactics for interviewing clients (it’s mutual), mapping processes that reduce friction, and aligning teams around core values like curiosity, excellence, and urgency.
If you run or lead an agency, manage marketing teams, or are a founder who wants to convert clients into advocates, this episode gives concrete frameworks for building trust, improving client communication, and surfacing real-time wins (and losses) to strengthen relationships.
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In this episode, we discuss:
00:00 - 00:41: Welcome + Guest Introduction
00:41 - 02:36: Why Client Relationships Matter Most
02:36 - 03:33: What Keeps Clients Long-Term
03:33 - 06:40: How Bullseye Builds Strong Processes
06:40 - 09:15: Onboarding Clients the Right Way
09:15 - 11:25: Sharing Good & Bad News Quickly
11:25 - 14:40: Bullseye’s Core Values Explained
14:40 - 17:10: Passion, Excellence & Curiosity
17:10 - 21:00: Choosing the Right Clients
21:00 - 23:20: How AI Is Changing Marketing
23:20 - 26:13: Getting Into AI Overviews
26:13 - 30:31: Ranking in LLM Search
30:31 - 31:47: Off‑Site Authority & SEO Basics
31:47 - 32:04: SEO Isn’t Dead, It’s Changing
32:04 - 33:03: Final Thoughts
Connect with Maria Harrison
https://www.linkedin.com/in/mharrison/
https://bullseyestrategy.com/
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Website: https://www.digitalwebsolutions.com/
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LinkedIn: https://www.linkedin.com/company/digital-web-solutions./