Business
In this episode of E-Coffee with Experts, Austin sits down with Manoosh Majdzadeh, Head of Marketing at exalate, to unpack what modern B2B marketing actually looks like when the rules keep changing.
Manoosh breaks down how brands can unify PPC, organic, PR, and thought leadership under one consistent brand umbrella. She shares why LLM share of voice is the biggest uncontrollable gap marketers face today, and how tools like Profound and Keywords.com only get you so far.
She also digs into how Exalate approaches LinkedIn ABM, video SEO, budget allocation, conversion tracking, and building an inbound machine that keeps the pipeline fat across both MQLs and SQLs.
The conversation goes deeper than tactics. Manoosh walks through how her team runs experiments, where they find inspiration for campaigns, how they kill tests that are not working, and why listening to your own customers and sales conversations is the most underrated research tool in marketing.
She also opens up about internal communication in a remote-first company, what working out loud actually looks like in practice, and why communication is the silent engine behind every high-performing team.
If you are a B2B marketer, marketing ops lead, or demand gen professional trying to stay sharp as channels fragment and AI reshapes search, this episode is for you.
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In this episode, we discuss:
00:00 - 01:00 Introduction
01:00 - 03:30 Marketing Under One Brand Umbrella
03:30 - 05:30 Finding Gaps Across the SERP
05:30 - 07:00 LLM Visibility and Share of Voice
07:00 - 09:00 Where to Allocate Budget
09:00 - 11:00 LinkedIn ABM and Thought Leadership
11:00 - 13:30 Video SEO and Use Case Content
13:30 - 16:00 Entry Offers and Conversion Tracking
16:00 - 18:30 How Experiments Start
18:30 - 20:00 Kill Criteria and Testing Timelines
20:00 - 22:30 Cross-Team Communication
22:30 - 25:00 Working Out Loud in a Remote Team
25:00 - 27:00 Why Communication Drives Performance
27:00 - 29:30 Understanding the Exalate Buyer
29:30 - 31:30 The Core Problem Exalate Solves
31:30 - 34:00 AI Tools and Internal Efficiency
34:00 - 37:00 The Real Cost of Automation
37:00 - 40:00 GPT to Claude and What Sticks
40:00 - 42:15 Final Thoughts and Where to Find Manoosh
Connect with Manoosh Majdzadeh
https://www.linkedin.com/in/manoosh-majdzadeh/
https://exalate.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./