Our first installment of Make iT Human surrounds the (not so) recent rebrand of Chobani, the yogurt company, and how the modern state of marketing reveals truths about the way we as humans relate to our fellow humans. hosted by Paul Gillis-Smith and Danielle Davis audio design by Austin Gandler edited by Paul Gillis-Smith and Austin Gandler makeithuman.squarespace.com 

Make iT Human

Manipulation for Good

Humans have been evolutionarily molded to simplify and stereotype beings and groups of beings we don't understand or who could be a threat to our mortality. This works quite well for surviving in the woods or on the Serengeti, avoiding being eaten by lions and various other beasts, but in the modern age, it provides a biological basis for not talking to other humans in the grocery store or on the bus; it keeps us from attempting to understand folks who we have been instructed are already different from us. This evolutionary advantage for our survival turns humans into iTs that we keep at a safe distance. But humans aren't iTs! So, we were faced with what to do about this predicament--people love podcasts. What better solution than to try and make all these iTs human--one episode at a time.

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Make iT Human