Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes. Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success. Chapters: 00:00 Introduction 00:31 International Women's Day Campaigns 01:16 Tony's Chocolonely Campaign 04:00 See What She Sees Campaign 10:04 Refuge Red Flag Campaign 13:05 Latest Marketing News 13:13 Instagram's Separate Reels App 15:54 Google's AI Shopping Expansion 21:21 LinkedIn's Connections Only Feed 25:49 Meta's Community Notes 29:18 Industry Research: Thrive in 2025 30:37 The Importance of Multi-Channel Strategies 31:37 YouTube's Growing Influence in Marketing 34:40 Conversational Ads and DM Campaigns 39:27 Your Questions Answered: Measuring Campaign Impact 44:16 PLT Rebrand: A Controversial Move 49:59 National Trust's TikTok Strategy 53:13 Conclusion