Business
The pandemic blurred home-outside boundaries, creating demand for elevated loungewear that functions beyond bedroom doors. Modern Indian loungewear—comfortable kaftans, relaxed kurtas, soft co-ord sets maintains ease while looking presentable for video calls, quick errands, or casual meetings. This isn't about wearing pajamas publicly; it's about dissolving false comfort-style dichotomies. Quality loungewear uses better fabrics, thoughtful cuts, and subtle details that distinguish it from sleepwear. Women want clothes that feel like a hug while looking pulled-together. This frontier represents fashion's democratization—acknowledging that life isn't compartmentalized into "dressed" and "undressed." As work-from-home continues and lifestyle flexibility increases, functional loungewear becomes essential, not exceptional.

