Business
When Lisa Maynard-Atem started as the first-ever social media strategist at Harrods, she had her work cut out for her. Over 7.5 years, she took their following from 30,000 to over 2.5M, making them one of the most followed luxury department stores in the world - their Instagram channel went from zero to 1.1M under her leadership. As happy and successful as she was, Lisa is generally uncomfortable with being comfortable, and she decided to head out on her starting The Social Word, her consultancy. But as the daughter of a Father who works for the UN and a Mother who is a charity worker, Lisa grew up knowing that giving back to society would be her true calling. Her personal experience with racial discrimination and George Floyd's murder made her realize that she wanted to do something more meaningful with her digital superpowers. Today, as the Managing Director of Black United Representation Network CIC (BURN), she's a passionate campaigner who works tirelessly to support black business and black representation focused on the economic and social empowerment of the Black community in the UK. In this episode, you'll learn about Lisa's experience with racism, how she handled it, and how she's paying her experience forward, why she's not comfortable being comfortable, and why you need to drown out the noise and focus on what matters. *** This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.