Business
What does it truly take for a brand to win in India? The answer is Indianization (i11n)—a strategic embrace of the country's vast cultural diversity. This episode, featuring insights from the brand experts at Lexiphoria, breaks down a vital role of Indianizaion. We explore why a one-size-fits-all approach fails and how companies can tailor their products, marketing, and messaging to connect authentically with the Indian consumer. Learn how to think globally but act locally—in a way that truly resonates.