Leveraging Big Data Analytics to Create Value

About

Interview with Peter C. Verhoef, Professor of Marketing University of Groningen and author of Creating Value with Big Data Analytics: Making Smart Marketing Decisions.

Center for Services Leadership

Leveraging Big Data Analytics to Create Value

June 7, 2016

Education

Interview with Peter C. Verhoef, Professor of Marketing University of Groningen and author of Creating Value with Big Data Analytics: Making Smart Marketing Decisions.