Arts
TIMESTAMPS 03:38 • cracking the viral coefficient at Skype • integrating with Windows, Mac, and others • design systems/GUI kits • Skype was bought and sold three times, ending up at Microsoft 11:27 • the value of a design system: build once, use often • Skyscanner's first design system was called "living styles" • control of experiments and partner brands' themes 14:33 • innovation/differentiation in the travel sites space • business goals geared towards optimization and conversion • frequent experimentation, multivariate tests 17:48 • arguing against pressure messaging • culture at Skyscanner: do the right thing for the customer • doing the right thing for the customer builds trust in the longterm 20:55 • building design teams that believe in the design principles • evangelizing user testing • emotional components that show you understand the customer • prototypes, concept cards, North Star metric 28:05 • defining what not to do • design leadership vs. business goals • leading from the front as a role model (do as I do), delegating • each squad needs an understanding of who leads what 33:07 • inspiring from the front, leading from the back • servant leadership • the three As framework: accountability, autonomy, alignment 36:21 • fixed design processes vs. creative freedom • processes provide predictability but not a proxy for success • double diamond process, processes define types of feedback • directive vs. prescriptive feedback 42:06 • managing multicultural design teams • challenge of different cultures, languages, design nuances • the accountability ladder 45:31 • incremental design changes vs. reimagining the entire experience • building the thing that kills you before someone else does • weighing operational risk, operational parameters 50:46 (Q&A) • Can you build a culture from the bottom up by influencing directors to take it seriously? • Do you have a specific process to feed customer insight back to the business? • How does Skyscanner use qualitative and quantitative research data? • How did you go about understanding how users make choices about flights? • How did what you learnt from them affect your team's design choices? • Favorite resources? • Why is Steve called Buzz? • Any final advice for aspiring design leaders? RESOURCES • https://backpack.github.io • https://uxliveconference.com • https://www.testingtime.com/en/blog/double-diamond-process/ • https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132 • https://www.cultureamp.com • https://www.framer.com/prototyping/ • https://www.atlassian.com/team-playbook • https://www.blinkist.com • https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6 • https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692 • https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V • https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567 SOCIAL MEDIA https://twitter.com/stevebuzzpearce