Business
Rebranding is a big undertaking and something to approach with caution and a lot of planning. But even when you do plan ahead, there’s lots of details to keep an eye on, lots of steps to take and potentially a few hazards to avoid. We recently rebranded, renamed and completely redesigned one of our projects. The Food Rush is now Eco & Beyond and whilst we’re really pleased with the end result – and it was definitely the right thing to do – we learned a lot in the process. In this solo episode Kylie and I talk through what we did, why we did it and all the things to consider when doing any kind of project like this. We get into some of the technical details about moving websites, domain names and hosting too so if you’re not changing your brand name but are moving web platforms, there’s some great advice about that in this episode too. We’re Pausing The Podcast As you’ll hear at the end of this episode, one of the lessons we’ve learned is it’s very difficult to focus on multiple projects at once and do them all justice. We will be pausing the podcast for the time being while we focus on building up the Eco & Beyond brand. Good Foodies may start up again or we may pivot it into a podcast for Eco & Beyond so watch this space. Get the shownotes and more resources at goodfoodies.co.uk.