9/16/13 Lee LeFever, founder of Common Craft. His work established the explainer video industry and he is the author of ''The Art of Explanation - Making Your Ideas, Products and Services Easy to Understand. His goal is to help others become better explainers and reduce those incorrect assumptions about your audience and customer base.

Entrepreneurial Moment

Lee LeFever

Radio Talk Show Host Brian Sullivan teams up with his co-host Pat Madden, to get inside the heads of some of the nation's great entrepreneurs, business executives, and leaders every Monday morning at 9:00 Central time on ESPN HotTalk 1510 (www.1510.com) If you like to be educated and entertained at the same time, you need to join us every Monday. It is your weekly MBA that will make you laugh and learn.

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Entrepreneurial Moment