Business
In this episode, we dive into the leadership and vision of Leah Madden, the founder and creative force behind White Sands Swimwear. We explore how she combines design precision, operational discipline, and runway strategy to create swimwear that is both wearable and editorial. From Bondi Beach roots to international recognition, Madden’s approach highlights the principles of high-end brand building, innovative design, and consistent creative direction that define White Sands today.