Miscellaneous
Before we get started with the Podcast Launch Lab, this episode will help you set the stage to create a podcast to fall in love with ... a passion project that you're committed to no matter how long it takes to get the traction you want. WHY do you want to start a podcast? Are you doing it because it's something you GET to do, not HAVE to do? Podcasts aren't created because it would be a "cool thing for business," because very quickly it can turn into something NOT cool if you don't have excitement first.I see many new podcasting enthusiasts enter this space with the "chicken before the egg" mentality. They get the equipment, then get caught up in the tools, but forget to figure out if this "podcasting thing" is even something they like. Episode highlights: Why downloads mean nothing if you're not getting engagement How to create meaningful content that creates meaningful connections and impact The thing you cannot measure through downloads Successful podcasters play the long game no matter how long it takes to get tractionDoing what lights you up will light up your audienceHow to avoid getting in the podfading danger zoneIt is about a love affair ... a passion project. A big compelling reason. Then you play the long game. You just show up because you freaking love it.