Lar Veale 'Embedding Jobs to be Done into banking'

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Just announced 'Doing Design Festival V2' - June 18 2021 Today on the show we have Lar Veale, Lead UX Designer for Business Banking in AIB - one of Ireland’s biggest banks. We speak about the journey both Lar and AIB went on introducing Jobs to be Done, and what this actually entailed. I have little experience with JTBD, so I was extra curious and approached the conversation as someone curious about some of the caveats that come with introducing new ‘things’.  More from This is HCD https://linktr.ee/thisishcd Join our Slack community / https://www.thisishcd.com/community/join/ Join our newsletter / https://www.thisishcd.com/community/join-the-hcd-newsletter See omnystudio.com/listener for privacy information.