Business
In this episode of E-Coffee with Experts, we chat with Lance Cayko, Architect, Builder, and Co-founder of F9 Productions, who somehow runs four businesses and still finds time to go fishing. He shares how getting laid off pushed him to build smarter, why scheduling every part of his life (even fun stuff) gives him more freedom, and how Craigslist helped him land his first clients during a recession.
Lance gets real about hiring the right contractors, what most people mess up when it comes to SEO and scaling, and why managing blue-collar vs. white-collar teams takes a whole different skill set.
We also dive into how podcasting helps him build trust with clients, create authority in his space, and open new doors for the business.
If you're a founder, marketer, or just someone figuring out how to grow a real business, this one's full of lessons most people only learn the hard way.
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In this episode, we discuss:
00:00 - 01:15: Introduction
01:15 - 02:30: Running 4 businesses without burning out
02:30 - 04:00: His favorite mindset: “Discipline = Freedom”
04:00 - 05:10: How getting laid off sparked his company
05:10 - 06:30: What bad bosses taught him about business
06:30 - 08:15: Why most architects fail (and how he avoided it)
08:15 - 09:30: From small jobs to big wins: their early strategy
09:30 - 11:00: Hiring contractors: what works, what doesn't
11:00 - 12:45: The truth about low bids in construction
12:45 - 14:20: How he handles risk (and why you need to)
14:20 - 15:45: How to practice taking more risks
15:45 - 17:15: The Craigslist pricing hack that actually worked
17:15 - 19:30: What brought in more clients: SEO or Ads?
19:30 - 21:00: How he built long-term SEO results on a budget
21:00 - 23:15: Why he started a podcast (and how it helps)
23:15 - 25:00: Podcast = trust builder for future clients
25:00 - 27:00: His hardest lesson scaling a construction team
27:00 - 29:10: Why he's phasing out in-house carpenters
29:10 - 31:00: The emotional side of hiring & leadership
31:00 - 32:40: Advice to his younger self (and his kids)
32:40 - 33:43: Final Thoughts
Connect with Lance Cayko
https://www.linkedin.com/in/lance-cayko-1227031a/
Check out their podcast here: https://www.youtube.com/@insidethefirmpodcast
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