Are you struggling to get your brand noticed in an increasingly crowded digital landscape?

In this podcast interview, Lakshmanan Raman, Growth Marketer at Dadan.io, shares the exact strategies he used to help grow a video platform to 1 million users and build demand from scratch. 

You will learn why the volume game is losing its effectiveness and how focusing on user intent and community can transform your business trajectory.

He dives deep into the balance between sustainable lead generation and long-term brand scalability, so your marketing efforts keep the doors open today while building for tomorrow.

Key topics covered in this episode:

The shift from volume-based content to intent-based AI recommendations

Balancing short-term sustainability with long-term brand scalability

How to find your niche in a crowded market like CRM or video tools

The secret to landing speakers from Google, IBM, and HubSpot for small events

Building a private community that serves as a product roadmap partner

Networking on LinkedIn to create organic career opportunities

Chapters

0:53 Introduction to Lakshman Raman

2:10 How AI Citations and Recommendations Work Today

5:15 Content Strategies for Contextual User Queries

8:30 Sustainability vs Scalability in Marketing Channels

11:45 Finding Your Niche and Startup Positioning

14:50 Why Customer Feedback Dictates Your Brand Voice

17:30 Creating Momentum When No One Knows Your Brand

20:45 How to Attract High-Profile Speakers for Events

23:50 Building a Community as a Growth Partner

27:15 Leveraging LinkedIn for Career Success

30:00 Final Thoughts and Where to Connect

31:14 End of Video

If you enjoyed this deep dive into growth marketing, please follow to the channel for more expert interviews. For more digital marketing insights and consultancy services to help your business grow, visit digitaljayasty.com today.

#b2bmarketing #growthmarketing #digitalmarketing #contentstrategy #startupgrowth

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Useful links: 

Lakshmanan Raman on LinkedIn: https://www.linkedin.com/in/lakshmanan-raman/

Jayasty on LinkedIn: https://www.linkedin.com/in/jayasty-anandan/ 

Grab my digital marketing for beginners eBook: https://jayasty.com/ 

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