Business
In this episode of E-coffee with Experts, Ksenia Demchenko, Founder at Brand SEO Team, shares how modern SEO teams measure performance beyond traditional metrics and why LLM visibility, prompt tracking, Reddit insights, and proprietary content signals are reshaping search strategy.
With over a decade leading in-house SEO teams and now building her own agency, Ksenia explains:
- Why profit remains the true North-star SEO KPI
- How to track brand visibility inside AI search results
- Why automated AI content alone won’t rank long-term
- How Reddit and community signals influence authority
- What actually works when recovering penalised domains
- The biggest mistakes new SEO specialists make today
- How agencies scale without sacrificing quality
- Why shipping faster with automation creates advantage
If you’re a founder, marketer, or SEO leader navigating the shift from keyword rankings to entity visibility and LLM discovery, this conversation gives a practical framework for staying competitive.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:05: Why SEO meetups started after COVID
01:05 - 02:21: Building an SEO community from zero
02:21 - 03:00: Who these SEO events are for
03:00 - 04:29: Using SEO to support truth online
04:29 - 05:46: The real SEO KPI in 2026
05:46 - 07:21: Tracking brand visibility in AI search
07:21 - 08:56: Turning keywords into AI prompts
08:56 - 10:41: When traffic is not the main goal
10:41 - 11:57: In-house SEO vs agency work
11:57 - 13:40: Growing new sites vs fixing old sites
13:40 - 15:48: Google updates hurting product blogs
15:48 - 17:52: Should you follow SEO trends?
17:52 - 18:37: Why AI cannot replace SEO experts
18:37 - 19:55: How to create unique content today
19:55 - 21:42: Using Reddit for SEO research
21:42 - 24:02: What works in Reddit marketing
24:02 - 25:30: Biggest mistake new SEO learners make
25:30 - 27:10: Learning to focus on business results
27:10 - 28:57: Growing an agency without ads
28:57 - 30:09: Future advantage for SEO agencies
30:09 - 31:16: Why LinkedIn builds strong connections
31:16 - 32:38: Final advice for SEO professionals
Connect with Ksenia Demchenko
https://www.linkedin.com/in/kseniademchenko/
https://brandseoteam.com/
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