Business
This episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing choices, their disruption of the industry with superior offerings, and their success […] The post Koala Mattresses: A Brand Strategy Review with Melissa Packham appeared first on The marketing agency for service professionals.