Business
On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth,Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.Today, we’re talking to him about effective ways to approach targeting.Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”Listen in as we discuss: What happens when you are selling to the wrong customer?—(Hint: everything you don't want) When is the right time for a company to start targeting? How narrow your targets should be in B2B and how to use the right metrics to find the “magic” And much more