Kingsley Amponsah, COO of Roots Digital in Accra

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Jez Says - International Entrepreneurship

Business


Straight out of university into full-time entrepreneurship. Roots Digital started their story as a contract development software company which enabled them to build their own products without taking on external investment. Thryll, their first product launched, is an event management solution making organizers' lives easier and enabling consumers to find relevant events more seamlessly. Part of the product's success is the integration of mobile money, USSD dialing codes to pay through mobile networks, Kingsley discusses the importance of mobile money integration in products developed here.