Business
Primary SEO Metric: Recent industry reports confirm that keyword ranking has overtaken click-through rate and branded traffic as the top metric for SEO professionals.
Traffic & Visibility: Ranking among the top three Google search results captures most clicks—over 27% for the #1 position, with a significant drop-off below the third spot.
Algorithm Volatility: Google's regular updates in 2024 and 2025 make it essential to track rankings to swiftly address changes and safeguard your brand against sudden declines.