Business
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail. The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. They help shape people's (your listeners) perceptions of companies, their products, or individuals. Here's an easy way of wrapping your head around branding. What do people say your podcast is when you're not in the room?Can a person (you) be a brand?Anyone can quickly and easily be a brand. You don't need to be famous. Branding is important because not only is it what makes a memorable impression on your listeners, but it allows your listeners to know what to expect from your podcast. A strong brand will help your audience identify with your message and keep them coming back for more content. It also helps establish your topic as a credible source. The best podcasts have a distinct voice that is personable and authentic. Which leads to a loyal following who will continue to listen even if they don’t have anything new to say. The key strategies to build a strong brand are: -Define it -Match your podcast name to it -Develop it -Develop the look -Get it out there -Get it out there consistently Define your podcast brandTo create your podcast brand effectively, you need to have a clear idea of the type of the brand you are wanting to create. You need to understand what your ‘brand’ is. Here are some questions that can help you. What is your podcast’s mission? What is your podcast’s vision? Who are you targeting as the key listeners to your show? Why should they listen? What can they expect when tuning into your show? Match your podcast name to the brandAfter defining your podcast brand, decide on a name for your show. But not just any name! You need to decide on a name that strengthens your brand, and leaves no doubt about your brand in the mind of your targeted listeners. Your podcast name needs to match your brand. Your podcast name should be: unique catchy easy to remember consistent with the message on your podcast Put the time in to find the right name.Use Google searches. Brainstorm with your podcast partners, family and friends (you’d be amazed what will come out of a “https://www.dontheideaguy.com/ (beerstorming or beanstorming session)”). Keep the list, let it set for a day or two, and come back to it with fresh eyes and a clear mind. Let the process work, and you’ll have the perfect podcast name that is your brand identity! Develop that podcast brandDevelop your own signature style for your podcast. There are countless things that work together to produce your podcast’s “unique voice”, including your: personality co-hosts guests interview style delivery and tone of voice “audio logo” or intro music expertise in your content area connection with your listeners unique angle on your content Develop your podcast brand lookUse color and imagery to further develop and strengthen your podcast brand’s unique identity. Your podcast’s thumbnail cover art is typically the first thing people see when it comes to your podcast. It’s got to be on your brand! Great podcast cover art gets listeners to engage with your podcast brand. Get your podcast brand out thereTo strengthen your brand, you need to be out there. Be present with your podcast This simply means finding other places for your podcast and brand to be seen and heard. Some ideas include, but are not limited to: guest appearances on podcasts speaking opportunities at conferences strategic social media content postings and tagging key individuals guest blogging networking events The more places people are able to “find” your podcast brand, the stronger your presence will become.Keep your brand out there consistentlyImplement and stick to a...