Business
What does it really take to build customer loyalty in today’s digital-first world?
In this episode of E-Coffee with Experts, Kelley Bertoli, Director of Digital Marketing at Greyson Clothiers, shares how premium brands approach retention, personalization, CRM, email marketing, SMS, and AI without losing the human touch.
From growing digital businesses from the ground up to leading retention strategies for a premium apparel brand, Kelley talks about the importance of building long-term customer relationships instead of relying only on constant acquisition and discounts.
We also dive into:
- Why retention matters more than ever
- The most overlooked CRM and email marketing metrics
- How AI is improving workflows without replacing creativity
- Personalized customer journeys that actually feel authentic
- Advanced lifecycle marketing strategies
- SMS and app push notification best practices
- Conversational AI in eCommerce
- Building loyalty for premium consumers
This episode is packed with practical insights for founders, marketers, e-Commerce leaders, CRM specialists, and growth teams looking to improve customer engagement and retention.
If you’re interested in digital marketing, lifecycle marketing, customer loyalty, AI in marketing, or e-Commerce growth strategies, this conversation is for you.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Intro
01:00 - 03:20: Kelley’s Journey Into Digital Marketing
03:20 - 05:05: Retention vs Acquisition For Premium Brands
05:05 - 07:05: The Most Ignored CRM & Revenue Metrics
07:05 - 09:40: How Grayson Uses AI In Marketing Workflows
09:40 - 11:10: AI Tools Kelley Uses Personally & Professionally
11:10 - 13:00: Advanced Email Lifecycle & Post-Purchase Strategies
13:00 - 14:25: Personalization Without Feeling Artificial
14:25 - 16:10: The Real Metric Behind Retention Success
16:10 - 18:45: App Push Notifications vs SMS Marketing
18:45 - 21:40: AI, Human Connection & The Future Of Retention
21:40 - 22:53: Advice For Young Marketers & Closing Thoughts
Connect with Kelley Bertoli
https://www.linkedin.com/in/kelley-bertoli/
http://greysonclothiers.com/
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