 There are so many reasons to be fans of ITSMA, the world's leading research-based membership organization that helps B2B companies market and sell services and solutions more effectively. Important ITSMA links at maureenblandford.com/julieschwartz/

B2B Continuum Gaps podcast

Julie Schwartz on Hazardous B2B Misperceptions

Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them. While the B2B space has suffered over time from way too many bright shiny objects, I stand with those who are concerned that we are suffering from the deluge of content and the void of a meaningful understanding of what’s working and what’s not - which is also absolutely tied in to the challenges we have with the data. If you have any feedback, questions or topics you want me to cover I’m MaureenB2B on twitter and MaureenB2B@gmail.com

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B2B Continuum Gaps podcast