Business
In this episode of E-Coffee with Experts, our host Austin chats with Joshua Jacoby, Owner & Operator at My Favorite Web Designs, to dive deep into how AI is changing the world of SEO.
He explains why blindly using AI to write blogs can hurt your rankings, and how Google actually sees AI content. Joshua shares smart ways to use AI tools like Eleven Labs for audio, and breaks down what AI video can and can’t do for your marketing.
He also talks about backlinks, digital PR, and why awards and third-party mentions now carry more weight than ever.
If you’re an SEO manager, agency owner, or small business trying to stay ahead of AI updates and Google’s evolving algorithm, this episode is packed with real, honest advice. You’ll hear how Joshua approaches SEO strategy in 2025, the biggest client mistakes he sees, and how to redesign a website without losing your rankings.
It’s all about quality, trust, and making SEO work for your business, not just chasing traffic. Tune in for a refreshing conversation that’s clear, practical, and full of takeaways you can actually use.
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In this episode, we discuss:
00:00 - 00:25: Introduction
00:25 - 01:35: Why AI-Generated Blogs Hurt Rankings
01:35 - 03:00: Google’s Real View on AI Content
03:00 - 04:18: Catching Writers Using AI Tools
04:18 - 06:00: Using Eleven Labs for AI Voiceovers
06:00 - 07:35: What AI Video Tools Get Wrong
07:35 - 09:29: Visual Assets That Help You Rank
09:29 - 10:51: AI Infographics Still Fall Short
10:51 - 13:00: Backlink Strategy for LLMs and AI
13:00 - 15:21: Awards, Press & Authority Signals
15:21 - 16:52: Talking ROI With Clients Who “Don’t Get SEO”
16:52 - 18:48: Why Educated Clients Are Now the Best
18:48 - 21:50: Where His Agency Finds New Clients
21:50 - 23:01: Web Design vs Monthly Marketing Revenue
23:01 - 26:12: Smart Site Redesigns Without Losing Rankings
26:12 - 28:10: Boosting Conversions With Modern CTAs
28:10 - 29:52: Social Proof & AI Brand Mentions Matter
29:52 - 30:23: AI SEO Battles in Competitive Industries
30:23 - 30:45: Final Thoughts
Connect with Joshua Jacoby
https://www.linkedin.com/in/joshjacoby
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