Author, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV – a weekly podcast about hope, positivity and optimism with a touch of marketing.Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers (including P&G’s Marc Pritchard, NBA legend Jamal Mashburn and rockstar Mark Schulman to name a few), Joseph gives us the authentic, unfiltered stories that truly matters. At a time when brands are struggling to provide genuine connections, Joseph is showing the world what true customer centricity is all about.In this episode we discuss: The end of the corporate era and why size is no longer a growth enablerEmbracing brand mortality and building organisations that lastsMental health, connection and finding your purpose amidst a pandemicFrom ‘me’ capitalism to ‘we’ capitalism - why brands should be serious about social goodBrand activism, picking sides and joining the conversationThree Quick Questions:A business book you recommend? – CoronaTVPerson to follow on social media or digital media? – Peter E Rork, co-founder and president at the animal rescue transport organisation Dog Is My CoPilot and Tom Morris, leading public philosopher and pioneering business thinkerOne on one dinner with a living person? – Donald TrumpWant to get your hands on Joseph’s latest book? Check out Built to SuckTo watch an episode of CoronaTV, visit www.coronatv.show or subscribe to the show at http://bit.ly/coronatvsubscribe