Business
In this episode of E-coffee with Experts, our host Austin Willman chats with Jordan Choo, and shares how he built and sold Kogneta, transitioned out of day-to-day operations, and what founders MUST understand before thinking about an acquisition.
From systemizing with SOPs and Notion to empowering team members as “quarterbacks,” Jordan breaks down the leadership shift required to build a sellable agency.
We dive deep into:
- Why founders struggle to work on their business
- The difference between strategy vs execution layers
- How AI is rapidly replacing execution in agencies
- Why revenue is the only KPI that truly matters
- How partnerships became his biggest growth channel
- What buyers look for during due diligence
- The emotional reality of exiting your company
Jordan also shares his perspective on AI agents, knowledge graphs, and how call transcript data is an untapped goldmine for marketing strategy.
If you're an agency founder, SEO strategist, or marketing leader thinking about scale, systems, or succession planning, this episode is packed with tactical and mindset insights.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:15: Life After Selling the Agency
02:15 - 05:10: Work Whiplash and Adjusting to Free Time
05:10 - 07:30: Traveling New Zealand and Resetting
07:30 - 10:45: What He Would Do Differently
10:45 - 13:20: Why Systems and SOPs Matter Early
13:20 - 16:05: Investing in People From Day One
16:05 - 19:00: Strategy vs Execution in Agencies
19:00 - 22:10: How AI Is Changing Agency Work
22:10 - 24:40: Focus on Revenue, Not Vanity Metrics
24:40 - 27:15: Working ON the Business vs IN It
27:15 - 29:50: How Partnerships Fueled Growth
29:50 - 32:20: How the Acquisition Came Together
32:20 - 34:30: The Emotional Side of Exiting
34:30 - 36:07: What’s Next With AI and Marketing
Connect with Jordan Choo
https://www.linkedin.com/in/jordanchoo/
https://jordanchoo.com/
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LinkedIn: https://www.linkedin.com/company/digital-web-solutions./