Business
In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.
Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.
The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.
This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.
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In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:00: What makes Coalition different today
03:00 - 05:10: Why SEO is getting harder
05:10 - 07:20: Is PPC becoming the safe option
07:20 - 10:00: AI search and ecommerce explained
10:00 - 12:20: Reviews and social proof in AI rankings
12:20 - 14:40: Turning reviews into SEO assets
14:40 - 17:00: Visual content, video, and AI tools
17:00 - 18:40: SEO now works across many platforms
18:40 - 21:10: Hiring in a modern agency
21:10 - 23:30: Testing skills without overusing AI
23:30 - 25:10: Avoiding bottlenecks as a leader
25:10 - 27:40: Incentives, transparency, and culture
27:40 - 28:44: Final thoughts
Connect with Jordan Brannon
https://www.linkedin.com/in/jordanbrannon/
https://coalitiontechnologies.com/
https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX
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