John Watton leads European marketing for Adobe's Enterprise portfolio of creative, document and marketing solutions that empower brands to deliver the best digital experiences. This is his keynote from the NEXT Conference 2018

NEXT Conference

John Watton: Using AI to humanize customer experience

In 2006 we founded NEXT to spread the gospel about the digital revolution, a revolution that transforms marketing by shifting power to the consumer at an ever-increasing speed. Together with 1,500 hand-picked digital minds, international forethinkers, global brands and innovative startups, NEXT Conference examines some of the biggest challenges ahead: How can we rethink the digital world? In various talks, workshops and masterclasses the NEXT crowd shares constructive views and possible solutions.

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