Business
From dorm room to Whole Foods, the Decicco brothers are now changing the way individuals consume coffee. In need of a drink that would keep him awake during class without the sugar crash, Jordan developed Super Coffee. SuperCoffee is all natural, non-GMO, keto-certified coffee. It contains pesticide-free organic Colombian coffee beans, MCT oil, and whey protein concentrate. They also released a Super Creamer and Super Espresso with more amazing products on the horizon.On this episode I interviewed, Jim Decicco, the oldest brother and CEO of Super Coffee. Jim talks about how they quickly became the bestselling coffee in all their stores, how they compete with industry giants, and what they look for in a team.