Business
In this episode of E-coffee with Experts, Ivan Palii, Head of Product at Sitechecker, explains what actually matters in SEO in 2026, and why many agencies are still reporting the wrong metrics.
We talk about how AI Overviews and LLM search are changing how people discover brands, why rankings and Search Console clicks don’t tell the full story anymore, and what agencies should measure instead to prove real SEO ROI.
Ivan also shares how Reddit is becoming a powerful organic growth channel for SaaS companies, why contextual backlinks now matter more than traditional link building tactics, and how stronger communication helps agencies keep clients even when traffic drops.
If you're a founder, SEO strategist, or agency leader trying to adapt your strategy for the AI search era, this episode will change how you think about performance, attribution, and long-term visibility.
In this episode, we cover:
- How to measure SEO performance beyond rankings
- Why Reddit is driving the pipeline for SaaS brands
- The impact of AI Overviews on organic traffic
- Running SEO experiments that build long-term insight
- How link building is changing in the AI era
- Why brand visibility affects AI search results
- How agencies retain clients when traffic declines
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:05: Why SEO feels harder today
01:05 - 02:10: AI is reducing SEO value
02:10 - 03:20: Why agencies must explain results better
03:20 - 05:05: What makes Sitechecker different
05:05 - 06:25: Why weekly reporting matters now
06:25 - 08:05: Agency vs in-house SEO teams
08:05 - 09:15: Learning from multiple client projects
09:15 - 10:40: How to run SEO experiments
10:40 - 11:40: Removing weak pages helps rankings
11:40 - 13:20: How to test SEO ideas faster
13:20 - 14:05: Build strategies Google cannot break
14:05 - 16:10: Why Reddit brings more traffic
16:10 - 17:05: Turning communities into growth channels
17:05 - 20:10: Can agencies build communities too
20:10 - 22:45: How to promote safely on Reddit
22:45 - 24:40: New SEO KPIs that matter
24:40 - 26:20: Measuring brand traffic from AI tools
26:20 - 27:30: Why brand visibility improves rankings
27:30 - 28:55: Marketing before building a product
28:55 - 30:10: Link building is changing fast
30:10 - 31:00: Message matters more than keywords
31:00 - 31:13: Final Thoughts
Connect with Ivan Palii
https://www.linkedin.com/in/ivanpalii/
https://sitechecker.pro/
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