Business
On this week’s episode of Scale Up Radio we hear from Celia Felgate of Fresh Nous, which is a customer experienced-led marketing agency. They’re a little different from your regular marketing agency in the fact that they look more closely at the customer experience or their journey - and help the client understand, plot and target that more effectively. Don’t worry if that description doesn’t make too much sense - I promise you that Celia explains it all full during the course of our conversation. It was fascinating to hear Celia’s story - from the formation of their business, through the growth from just Celia and her business partner to the current team of 7, and onto the future of the business. As always, we covered a lot of ground, including: - The elements needed to make a retainer model work with some of your clients - and recognising that it doesn’t work for all of your customers. - Why you shouldn’t worry if you’re not completely sure about the details of what your business is in the beginning. Celia talks about the challenge of discovering the core direction of the business, over the course of their first few clients. - The realisation that, even if you have managed people in your previous careers, the challenge of managing people within your own business is far greater. - The importance of helping the team create a more fulfilling work / life balance Celia can be found here: linkedin.com/in/celia-felgate https://freshnous.com/ Monday - https://monday.com/ Eat That Frog by Brian Tracy - https://www.waterstones.com/book/eat-that-frog/brian-tracy/9781444765427 You Inc by John McGrath - https://www.waterstones.com/book/you-inc/john-mcgrath/9788180566509 Moments of Truth by Jan Carlzon - https://www.waterstones.com/book/moments-of-truth/jan-carlzon/9780060915803 Ted Talks Daily Podcast - https://www.ted.com/about/programs-initiatives/ted-talks/ted-talks-daily ScaleUp Radio cannot be held responsible for the content of third party websites Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. You can get in touch with Kevin here: kevin@biz-smart.co.uk