Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about