Education
Jessica Rogers is on a mission to counteract myopia in business education. For her school, her program and her own courses, that means three things: 1) Embracing online education 2) Expanding the scope of her courses beyond social and 3) Focusing on marketing outcomes and results, not strategies and channels. She's convinced that someday soon, we'll all stop calling it social media marketing, or even digital marketing, and return to it's proper name: Marketing. Otherwise, it's a disservice to the students, who need to prepare for an omni-channel, multi-platform world. The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free. Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg